Prospect Path is a. Designed by Converted Media, it records every time a contact enters their details and downloads a web resource, with the aim of finding sales leads for software vendor customers.
The challenge was to use data science skills. With thousands of leads to go on, it can be tricky to contact the right lead at the right time. They .
Converted Media. ARROW is set up to accelerate and enhance North East economic impact.
ARROW brings together the University’s research, knowledge and innovation projects. They match these with the needs of small and medium-sized enterprises (SMEs).
ARROW. We helped Converted Media to fine-tune the data based on tens of thousands of calls.
This enabled them.
NICD helped Converted Media to:
- , picked up by a factor of two
- tune data parameters to fit software used by the company
- to question why particular statistical approaches may not work